Chapter Three: Rights of Trademark Owners
A. Geographic Extent of Rights

National Assoc. for Healthcare Communications, Inc. v. Central Arkansas Area Agency on Aging, Inc.

Comments

Peaches Entertainment Corp. v. Entertainment Repertoire Assoc., Inc.

Comments

Burger King v. Hoots

Comments

Problem

B. Infringement, Cybersquatting, and Dilution

1. Infringement and Likelihood of Confusion

Lever Bros. v. American Bakeries Co., Inc.

Comments

Problem

2. Initial Interest Confusion

3. Dilution

Wedgwood Homes, Inc. v. Lund

Moseley v. V. Secret Catalogue, Inc.

Comments

Problem

Policy Perspective: Likely and Actual Dilution

Policy Perspective: Trademark Infringement and Dilution

International Perspective: Comparative Treatment of Well-Known and Famous Marks

4. Cybersquatting

5. Secondary Liability for Infringement

Hard Rock Licensing Corp. v. Concession Services, Inc.

Comments

Problem

C. Unfair Competition and Section 43(a)

1. Passing Off and False Advertising

Coca-Cola Co. v. ED E. Dorris

Forschner Group, inc. v. Arrow Trading Co. Inc.

Comments

2. Unfair Competition Law and Patent Law

Sears, Roebuck & Co. v. Stiffel Company

Compco Corp. v. Day-Brite Lighting, Inc.

Comments

3. Reverse Passing Off

Web Printing Controls Co., Inc. v. Oxy-Dry Corp.

Comments

Problem

4. Unfair Competition and Copyright Law

Dastar Corp. v. Twentieth Century Fox Film Corp.

Comments

Problem

D. The General Theory of Misappropriation

Theoretical Perspective: Public Goods Theory and Misappropriation of Intellectual Property

E. Section 43(a) and the State Right of Publicity

White v. Samsung Electronics America, Inc.

Comments

Theoretical Perspective: Right of Publicity and First Amendment Concerns